Winter Is Coming… But You Can Still Sell Your Listed Home


As we wind down towards the end of the year, more people make a last-ditch effort to list and sell their home before the Chicago cold “cools down” the market. It can be disheartening for sellers that were listed in the spring and summer, but still haven’t sold by the end of the year.

There can be a host of reasons why your home has yet to sell. Before you take your home off the market, consider these changes that can help sell your home in the winter market.

Better Photos – Your home may have a lot to offer, but if the photos don’t accurately reflect its features it will be difficult to sell. Consider professional photos to replace your amateur shots, or replacing your old photos for a fresh look. 

Consider, and Implement, Feedback from Past Showings – Consider the feedback from past showings for changes that can be made to your home to make it more appealing to buyers. Changes can be as simple as a thorough cleanup of the home, or more in-depth like mechanical upgrades and cosmetic renovations. Just make sure that any additional money you put in can be recovered by the sale of your home.

Price Drop – If your home is priced too high by even 5% it can deter potential buyers. Speak with your agent and consider all the factors effecting the sale of your home. If you have a good description, appealing photographs of your home, and your marketing plan is well executed, lowering your price may be your best option for a sale this year. Lowering your listing price can make an immediate difference in the number of buyers that are interested in seeing your home.

Want a second opinion? Feel free to contact me and I’d be happy to form a solid plan that can help sell your home in the winter market.